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Turn an idea into
a product people want

We help you decide what to build, then design it well. User research, clickable prototypes and a shared design system take your product from first idea to launch-ready screens your engineers can build from.

To kick off a scoped project
1–2 weeks
Daily overlap with your team
4+ hours
Monthly per squad, no hourly bills
Flat fee
Your code, designs and IP
100%

What's included

What we cover
in Design & Strategy

6 areas, delivered by one team. Start with the one you need now and add others as you grow.

  • 01

    Product Strategy

    Decide what to build first, link features to clear measures of success and plan the route to launch.

  • 02

    UX Research

    Interviews, product data and usability tests, so design decisions rest on evidence rather than opinion.

  • 03

    UI/UX Design

    Clear, accessible interfaces designed to WCAG 2.2 AA, from first wireframe to final screens.

  • 04

    SaaS Product Design

    Dense B2B workflows turned into screens people can use every day without training.

  • 05

    Design Systems

    Token-based component libraries in Figma and Storybook that keep every screen consistent and speed up development.

  • 06

    MVP Design & Prototyping

    Clickable prototypes that test demand and win buy-in before any code is written.

Our approach

Why products miss the mark,
and how we help

  1. The usual way

    Decisions made by the loudest opinion in the room.

    How we do it

    Research, data and usability tests guide priorities, so you build what users need.

  2. The usual way

    One-off screens that pile up design debt.

    How we do it

    A shared design system keeps every screen consistent and speeds up development.

  3. The usual way

    Building too much before testing demand.

    How we do it

    Clickable prototypes and focused MVPs test the idea before you spend heavily.

How we deliver

From first call
to live product

4 steps, each ending with something you can see and review.

  1. Step 1: Discovery

    Understand your users, market and goals through interviews and data.

  2. Step 2: Journeys and priorities

    Map the key journeys and decide what to build first.

  3. Step 3: Prototype and test

    Create clickable prototypes and test them with real users.

  4. Step 4: Design system and handover

    Deliver final screens, tokens and components, ready for development.

What you get

Everything you need
to own and run it

  • Research findings and user journey maps
  • A prioritised product roadmap
  • Clickable prototypes
  • Final UI designs in Figma
  • A design system with tokens and components
  • Developer handover notes

All of it is yours. Code, designs, documentation and IP transfer to you under the service agreement, with no vendor lock-in.

Tools and standards

We pick what fits your product and team, not the other way round.

Tools
  • Figma
  • Storybook
  • Design tokens
Methods
  • User interviews
  • Usability testing
  • Journey mapping
  • Atomic design
Standards
  • WCAG 2.2 AA
  • ISO 30071-1

Results

Proof from
real projects

All case studies

Client case studies

  • SaaS

    B2B SaaS design: A broad product idea shaped into a focused MVP

    We helped a B2B founder turn a broad product concept into a focused SaaS MVP. Before development started, we defined user roles, core journeys, MVP priorities and navigation, and built interactive prototypes and a reusable design system.

    Connected experience
    One
    Business visibility
    Live
    Read case study
  • Business Services

    Operations software: A cluttered platform redesigned for everyday work

    We redesigned an operations platform that had grown feature by feature over several years. Navigation, dashboards, forms and common workflows became easier for everyday users, and no important features were removed.

    Connected experience
    One
    Business visibility
    Live
    Read case study

Our own products, built by the same team

Partnership models

Choose how we
work together

Pick the support that fits your team today, whether you need ongoing capacity or one clearly defined project.

How every squad works

  1. 01

    Clear communication

    We report risks as quickly as wins. You can talk to the engineers directly and see the project tools and progress at any time.

  2. 02

    Real accountability

    We own the work, explain problems plainly and stay involved until the agreed result is delivered.

  3. 03

    Speed as a habit

    We release the smallest useful version, learn from how people use it and improve it without lowering the quality bar.

FAQ

Straight
answers

Have a different question? Ask it on a 30-minute call.

Book a call

You own 100% of the product plans, research findings, Figma designs, prototypes and design-system assets we create, and this is written into the service agreement. Files are handed over with developer notes, so your team can keep using and extending them without us. We can sign an NDA before you share anything sensitive.

Tell us what you're building

We'll suggest the right team and a rough quote range. An NDA is available before you share anything sensitive.