We design B2B SaaS products where everyday tasks take fewer steps, each role sees what it should and screens behave the same way across the product. Every design is tested with users and handed over with specs your engineers can build from.
What's included
6 capabilities, delivered by one squad. Use what you need now and add more as you grow.
User journeys, navigation, permissions and information architecture for complex SaaS products.
States, edge cases, small interactions and error recovery that make everyday tasks easier.
Labels, microcopy, onboarding and product language that help people understand what to do next.
Design tokens, components and usage rules that keep the UI consistent as more teams and features are added.
Clickable prototypes plus engineer-ready specs, so building the screens goes quickly.
Usability tests, analytics and user feedback, followed by changes, so problems are fixed before they cost you customers.
Our approach
The usual way
Users bounce between pages, modals and dead ends to finish a single task.
How we do it
We design the information architecture, navigation and task flows around how your users actually think about their work.
The usual way
Roles, access and settings feel unpredictable.
How we do it
Permissions are mapped up front, and a shared design system keeps access, settings and admin screens consistent.
The usual way
UI ships without usability tests, analytics or a way to gather feedback.
How we do it
Usability tests, analytics, UX writing and regular rounds of changes are part of every project.
Architecture
Each layer has a clear job, so the system is easier to secure, test and extend.
Stakeholder input, user interviews, jobs-to-be-done analysis and competitor reviews, so design starts from evidence.
Information architecture, navigation, permissions and task models for real SaaS workflows.
Tokens, components, patterns and usage rules, so teams ship faster without breaking the experience.
Usability tests, analytics hooks and spec-ready handoff, so improvements continue after launch.
How we deliver
4 phases, each ending with an output you can review.
We define your users, their workflows, where you risk losing customers and how success will be measured.
Output: Product design blueprint
We map journeys, navigation, roles, states and edge cases across your most complex tasks.
Output: Workflow and IA map
We create a consistent UI system, components and clickable prototypes that behave like the real product.
Output: Design system and prototype
We run usability tests, finalise the UX writing and give engineering a spec-ready design.
Output: Spec-ready product UX
Your team
Specialists join your squad for this work, alongside a delivery lead who keeps you updated.
Designs end-to-end workflows, information architecture, edge cases and interaction patterns for complex SaaS.
Builds tokens, components, patterns and usage rules that keep the UI consistent across teams.
Runs discovery and usability tests, then pulls the findings together to guide decisions and reduce churn risk.
Sets up UX metrics, a testing schedule, design QA and rounds of improvement after launch.
Trust and control
Patterns, tokens and components that stay consistent across every module.
Access control, settings and admin workflows behave the same way across the product.
Usability tests, UX writing checks and complete specs before anything ships.
You keep full ownership of the code, configuration and documentation we create, with no vendor lock-in.
We pick what fits your product and team, not the other way round.
Results
We helped a B2B founder turn a broad product concept into a focused SaaS MVP. Before development started, we defined user roles, core journeys, MVP priorities and navigation, and built interactive prototypes and a reusable design system.
We redesigned an operations platform that had grown feature by feature over several years. Navigation, dashboards, forms and common workflows became easier for everyday users, and no important features were removed.
It covers research with your users, workflow and navigation design, roles and permissions, interaction states, UX writing, a design system and clickable Figma prototypes. We test the designs with users, then hand over engineer-ready specs and a QA checklist. You can start with a workflow audit if you want to fix the worst friction first.
We map every role, what each one can see and do, and the steps in your most complex tasks before drawing screens. Then we design the states people actually hit, such as empty, loading, error and bulk actions. A shared design system makes settings and admin screens behave the same way everywhere.
Clearer workflows usually reduce both, because people can get value from the product without asking for help. We find where users get stuck through usability tests and analytics, fix those steps first and measure the change after release. We don't promise a set figure, but we track the metrics you care about.
A SaaS design system includes design tokens for colour, type and spacing, a component library with every variant and state, usage patterns and documentation. Design QA rules keep new screens consistent as more teams contribute. Engineers can then build new features from tested parts instead of designing each screen from scratch.
Engineers get clickable Figma prototypes that behave like the real product, plus annotated specs covering every state, edge case and piece of copy. A QA checklist lets designers check the built screens against the designs. Shared components mean each pattern is built once and reused across the product.
We helped a B2B founder turn a broad concept into a focused SaaS MVP, with user roles, core journeys, navigation, prototypes and a design system defined before development. We also redesigned a mature operations platform, making navigation, dashboards, forms and common workflows easier without removing important features.
More in Design & Strategy
Design tokens and component libraries that keep every product consistent and accessible.
Learn more about Enterprise design systemsClickable prototypes and focused MVPs that test demand with real users before you commit to a full build.
Learn more about MVP development and prototypingInterviews, usability tests and journey maps that turn real user evidence into clear product priorities.
Learn more about UX research and journey mappingTell us what you need. We'll suggest the right team and a rough quote range, and an NDA is available before you share anything sensitive.