We build clickable prototypes to test an idea with real users, then a focused MVP with analytics built in. The code is production quality, so your engineers can keep building on it instead of starting again.
What's included
6 capabilities, delivered by one squad. Use what you need now and add more as you grow.
Clarify your audience, the jobs they need done, your riskiest assumptions and how success will be measured.
Clickable Figma prototypes of the key flows, which users can try before anything is coded.
Consistent components and design tokens that make each round of changes faster.
One complete workflow, built end to end with CI/CD, that real users can use and your team can extend.
Event tracking and funnels that show where users succeed or drop off, so the next roadmap items rest on evidence.
Quality checks, onboarding, support flows and a plan for improvements after launch.
Our approach
The usual way
Too many features go in before there's any proof, and timelines slip.
How we do it
We list the risks and assumptions first, then cut scope to the smallest product that can test them.
The usual way
The product ships without analytics, so nobody can learn from real usage.
How we do it
Event tracking, usability tests and short rounds of changes are part of the build from the start.
The usual way
A demo-only prototype that has to be rewritten once funding arrives.
How we do it
We build a vertical slice: one real workflow, end to end, with the quality needed to deploy and extend it.
Architecture
Each layer has a clear job, so the system is easier to secure, test and extend.
Agree who the product is for, which assumptions must be true and what you need to learn first.
Clickable flows that show real usability problems and whether people would pay for the product.
A real, deployable workflow with clean architecture and quality checks, without demo-only shortcuts.
A defined set of tracked events, funnels and a schedule of experiments, so the roadmap follows evidence.
How we deliver
4 phases, each ending with an output you can review.
We agree on users, constraints, riskiest assumptions and success metrics, then cut scope to the smallest useful test.
Output: MVP scope blueprint
We test clickable flows with users from written scripts, fix what confuses them and test again.
Output: Tested prototype
We build a vertical slice with deploy pipelines, QA and a clean architecture that's easy to keep improving.
Output: Shippable MVP
We launch with analytics and dashboards, run experiments and use the results to plan the next release.
Output: Learning loop in production
Your team
Specialists join your squad for this work, alongside a delivery lead who keeps you updated.
Defines the riskiest assumptions, MVP scope and success metrics, so the feature list doesn't drift.
Builds flows, prototypes and usability tests, then turns what you learn into better product decisions.
Builds the vertical slice with deploy pipelines, quality checks and an architecture that's easy to maintain.
Owns event tracking, funnels, dashboards and the experiment schedule after launch.
Trust and control
We agree what's in, what's out and how decisions get made before the sprint begins.
Testing, CI/CD and deploy checks keep each new version safe to release.
Events, funnels and dashboards are in place, so every release teaches you something.
Prototypes are tested with users before larger features are built.
You keep full ownership of the code, configuration and documentation we create, with no vendor lock-in.
We pick what fits your product and team, not the other way round.
Results
We helped a B2B founder turn a broad product concept into a focused SaaS MVP. Before development started, we defined user roles, core journeys, MVP priorities and navigation, and built interactive prototypes and a reusable design system.
We worked with a field-service founder to turn a product idea into a usable SaaS platform for scheduling, customer management, technician workflows, service history, subscriptions and reporting.
We redesigned an operations platform that had grown feature by feature over several years. Navigation, dashboards, forms and common workflows became easier for everyday users, and no important features were removed.
The cost depends on how many workflows the first release needs, which platforms it runs on and how much testing you want before the build. After a first call we suggest the right team and give a rough quote range. A clearly scoped MVP can be delivered as a fixed-scope project with agreed milestones.
It depends on scope and on how quickly prototype testing answers your riskiest questions. A scoped project can kick off in 1–2 weeks. We put a clickable prototype in front of users early, then build the MVP once the main assumptions are checked, so build time goes on features that tested well.
A prototype is a clickable design, usually in Figma, that shows how the product will work so users can test the flows. An MVP is working software: one real workflow, built end to end, that real users can use and pay for. We use prototype tests to decide what goes into the MVP.
We build the MVP so it doesn't need a rewrite. It is a vertical slice with clean architecture, automated tests and CI/CD, not a demo held together with shortcuts. Your engineers can extend it once you know what works, instead of rebuilding the product after funding arrives.
We write usability test scripts, can help recruit participants, and watch users work through the clickable prototype. What confuses them shapes the next version. After launch, event tracking, funnels and dashboards show how people use the live product, so you can see which features earn their place.
You own 100% of the code, designs and IP, and this is written into the service agreement. That covers the Figma files, prototypes, source code and analytics setup. We can sign an NDA before you share your idea, which matters when the product hasn't launched yet.
We helped a B2B founder turn a broad concept into a focused SaaS MVP, defining user roles, core journeys, priorities, navigation, prototypes and a design system before development began. We also worked with a field-service founder to turn an idea into a SaaS platform for scheduling, technician workflows, subscriptions and reporting.
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