We built Zumy, a hyperlocal app for food ordering and parcel delivery with live tracking. Local restaurants can join on a flat commission and set their own menu prices.
Client: ZumyIndustry: Logistics & Field ServicesService: Web & Mobile
Overview
Client
Zumy
Hyperlocal delivery app in Hubli-Dharwad, India
Engagement snapshot
The challenge
In tier-2 and tier-3 cities, sending something across town often comes down to a shop employee, an auto driver or a personal contact. That can work once in a while, but it gets hard to manage when a business has several drops in a day.
Food ordering brings its own frustrations. Customers can find app prices higher than the restaurant's menu, with fees added at checkout, and restaurants can feel that commission takes too much of each order.
Without tracking, sender and receiver are left phoning each other to find out where a parcel has got to.
Prices agreed informally or fees added late make it hard to know the real cost of a delivery.
High commission on food orders can make online selling hard for small local restaurants.
The solution
Customers book a runner on demand or schedule a pickup for later. One order can include several pickup and drop-off points, and the price is shown before they confirm.
Customers order from nearby restaurants at menu prices. Zumy states no platform, packaging or convenience fee on food orders.
Restaurants share their details, set their menu and pricing, and start taking orders. Runners apply online, connect a bank account and choose their own hours.
Key features
Each order appears on a live map, with status updates from the moment of pickup, so nobody has to chase a runner for news.
Business impact
Order status on a map
A single order can collect from and deliver to different addresses, which suits shops and offices with several drops to make.
Business impact
Several drops in one order
Restaurants list on a flat 6% commission and keep control of their own menu pricing while reaching local customers.
Business impact
Restaurants set their prices
Before and after
Before
Calls and favours
People usually ring around to find someone free, then agree a price on the spot.
After
Booked in the app
A customer enters pickup and drop points, sees the price and confirms a runner.
Before
Asking for updates
The usual way to check on a delivery is to phone whoever is carrying it.
After
Live on a map
Customers watch the order move and get updates from pickup to final delivery.
Before
Cash, sorted later
Informal deliveries are often settled by hand once the job is finished.
After
A choice of methods
Customers can pay online, pay on pickup or pay on delivery.
Results
On-demand or scheduled
Customers can send documents, gifts or supplies across the city, either right away or at a time they pick.
Before: Phone callsAfter: In-app booking
Live map tracking
Food and parcel customers can see where an order is at any point, on iPhone or Android.
Before: GuessworkAfter: Live map
6% flat commission
Local restaurants can list on a single flat rate and decide their own menu pricing.
Before: Unclear costsAfter: Flat rate
Trust and control
Parcel customers see the price before they confirm, rather than settling it afterwards.
Upfront pricingRunners go through an application and onboarding, and the app listing describes them as trained and verified.
Runner onboardingCustomers who would rather not pay in advance can choose to pay on pickup or on delivery.
Three methodsFaster delivery
Food and parcel orders both run on these shared parts of the app.
Carries food and parcel orders from booking through to delivery.
Shows the runner's progress on a map and sends status updates to the customer.
Connects a customer's parcel request with a nearby runner.
Handles online payment alongside the pay-on-pickup and pay-on-delivery options.
Customers can order food from nearby restaurants and send parcels across their city. Parcels can go on demand, on a schedule or with multiple stops. Both kinds of order can be followed live on a map. Zumy focuses on Hubli-Dharwad, and the app is on both Google Play and the App Store.
Zumy shows the parcel price before the customer confirms the booking. Food is sold at restaurant menu prices, and the site states no platform, packaging or convenience fee on those orders. At payment, customers can choose between paying online, paying when the parcel is picked up, or paying on delivery.
Both groups join through simple sign-up steps. Restaurants share their details, set their menu and pricing, and start taking orders on a flat 6% commission. Delivery partners, called Zumy Runners, submit an application, connect their bank account and then take local delivery requests on hours that work for them.
If you are planning a local delivery service with customers, runners and merchants to serve, we can help you build the product.