We built browser-based 3D tours of a hospitality group's conference and wedding venues, so event planners can inspect a space remotely without installing an app. Conversions rose 25%, and site-visit costs fell 60%.
Client: Nexus NarrativeIndustry: HospitalityService: Web & Mobile
Overview
Client
Nexus Narrative
Global hospitality group
Engagement snapshot
The challenge
Group booking sales relied on static PDF brochures, or on clunky custom apps that event planners refused to download. Planners could not judge a space properly, so they asked for expensive site visits just to shortlist venues, which slowed sales by months.
Many planners dropped out at the first inspection stage, and hosting visits for unqualified leads ate into marketing margins. Earlier VR and AR tools needed headsets or app downloads that planners would not accept.
Long vetting cycles led to a 40% dropout rate during the first property inspection stage.
Hosting physical site visits for unqualified leads was eating into marketing margins.
Earlier VR and AR tools were rejected because they needed special hardware or an app store download.
The solution
We built a layered asset delivery pipeline using Draco compression, so 4K-quality property models load in under 2 seconds.
Auto-scaling WebGL clusters keep frame rates high during global marketing campaigns and other traffic spikes.
Live heatmaps show which venue features, such as AV set-ups or the view, most influenced booking decisions.
Key features
Event planners type a request, such as a 200-person gala, and the AR tour rearranges the venue.
Business impact
25% more group bookings converted
Compressed 3D models load fast, and live heatmaps show which venue features drive bookings.
Business impact
Tours load in under 2 seconds
Dynamic level-of-detail (LOD) streaming keeps tours at 60fps on older iPhones and the latest phones alike.
Business impact
Zero frame drops
All visitor interaction data is anonymised and encrypted, meeting strict business security standards for luxury clients.
Business impact
100% data control and residency
Planners can type a prompt, such as "set up for a 200-person gala", and the AR view rearranges the venue instantly.
Business impact
25% conversion lift
Before and after
Before
App store download
Needed 50MB+ downloads or special headsets, and fewer than 5% of planners engaged.
After
Opens in the browser
Tours start instantly from a QR code or link, and 85%+ of sessions are completed.
Before
Low-resolution photos
Flat images could not show the size or lighting of luxury venues.
After
Realistic rendering
Physically based rendering (PBR) shows realistic light and materials, even on mobile.
Before
Unqualified
Planners often asked for site visits based on misleading or incomplete images.
After
Qualified before travel
Planners can place furniture and set-ups in the space, which shows real intent before anyone travels.
Results
25% Booking Lift
Web AR tours gave event planners enough confidence to sign contracts without a second site inspection.
Before: PDF/PhotosAfter: 25% Higher
60% Lower Visit Costs
Virtual inspections cut the number of low-intent physical visits, along with the travel and staffing costs they brought.
Before: Manual HeavyAfter: Automated
1.8s p95 Load Time
Optimised streaming loads complex venue models in 1.8 seconds, so fewer planners leave before the tour starts.
Before: < 5.0sAfter: 1.8s
Testimonial
“Our event planners can now type in something like a 200-person gala setup and watch the venue rearrange in the AR tour. Group bookings converted are up 25%, and site-visit costs are down 60%.”
Mark HillDirector of Group and Event Sales, Nexus NarrativeKey results
Trust and control
Built for 99% global coverage across modern iOS, Android and desktop browsers, with no plugins.
Web nativeInteraction tracking is aligned with GDPR, and all client data is encrypted with SOC 2-aligned controls.
SecureCloud edge delivery keeps rendering stable during global marketing pushes.
Ready to growThe client owns 100% of the spatial platform design and the optimised 3D asset libraries.
100% ownedFaster delivery
These modules saved about 8 weeks of setup, which went into modelling the venues and building the AI layout tool.
Produced the live tour heatmaps that show which venue features planners focus on.
Gave us a tested base for compressing and serving the 4K venue models.
Provided the WebGL rendering base, which we tuned to hold 60fps on older iPhones.
Kept cloud rendering costs in check as clusters scaled with marketing traffic.
Planners open a tour straight from a QR code or link in their phone or desktop browser, with no app to download. 4K-quality venue models load in under 2 seconds. They can walk the space, see realistic lighting and type prompts, such as a set-up for a 200-person gala, to rearrange the room.
Group booking conversions rose by 25%, and site-visit costs fell by 60%, because planners could sign contracts without a second physical inspection. 85%+ of tour sessions are completed, compared with under 5% engagement for the old app downloads, and venue models load in 1.8 seconds at p95.
Event planners refused to download custom apps, and earlier VR and AR tools needed headsets or app store installs. A browser tour removes that barrier. It runs on 99% of modern iOS, Android and desktop browsers without plugins, so any planner can inspect a venue from a shared link.
If event planners will not download an app and site visits are eating your margins, we can help you build browser tours that qualify leads before they travel.