Engineering a zero-friction Web-AR property mesh to virtualize site inspections for event planners—delivering high-fidelity spatial tours with sub-2s load times and no app required.
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Global hospitality group managing high-value conference and wedding venue inventories across 26 properties.
Spatial Web Architect + 2 Three.js Engineers + Cloud Infrastructure Lead embedded within Digital Product.
Eliminating the 'App Download' barrier to allow event planners to perform instant, high-fidelity virtual site inspections.
Web-based AR (8th Wall/Three.js), K8s-native asset streaming, and real-time interaction telemetry.
The client’s B2B sales cycle for group bookings relied on static PDF brochures or clunky proprietary apps that event planners refused to download. This 'Engagement Gap' forced expensive physical site visits for preliminary vetting, slowing sales velocity by months.
The risk was structural: competitors with better digital visualization were capturing high-value corporate contracts earlier in the RFP process. The group required a 'No-App' AR solution that could render complex 3D environments instantly on any mobile browser.
Required 50MB+ downloads or specialized headsets, resulting in <5% engagement.
Instant browser-based activation via QR code or link; 85%+ session completion.
Flat images failed to convey the spatial volume or lighting of luxury venues.
Physically Based Rendering (PBR) allows realistic light/material interaction on mobile.
Site visits were often requested based on misleading or incomplete imagery.
Interactions allow planners to 'place' furniture/setups, qualifying intent before travel.
Implemented dynamic 'Level of Detail' (LOD) streaming to maintain 60fps performance on both older iPhones and flagship devices.
Ensured that all visitor interaction data is anonymized and encrypted, meeting strict enterprise security standards for luxury clients.
Planners can use agentic prompts to reconfigure venue layouts (e.g., 'Set up for 200 person gala') in the AR view instantly.
Pre-built telemetry for capturing user position and object interactions in 3D web environments.
Automated CAD-to-Web optimization pipeline that reduces 3D model weight by up to 90%.
Production-ready WebGL shaders for realistic hospitality lighting and environmental mapping.
Automated resource right-sizing to maintain spatial performance while minimizing GPU server spend.
Web-AR tours enabled event planners to confidently sign contracts without requiring secondary physical site inspections.
Virtualizing the inspection process reduced the volume of low-intent physical visits and associated travel/staffing costs.
Optimized asset streaming ensured that complex venue models loaded nearly instantly, preventing bounce rates.
Client Testimonial
Coretus didn't just give us a visualization tool; they engineered a spatial commerce engine. By removing the app download barrier, we've increased our group booking velocity by 25% and fundamentally changed how we sell luxury venues.
Global Director of Sales & Events