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Hotel direct bookings:
40% growth with an AI travel assistant

We built an AI travel assistant that understands detailed guest requests, checks live availability, suggests suitable options and helps complete the booking, instead of sending guests to another booking page.

Industry: HospitalityService: AI & AutomationUpdated

Direct booking growth
40%
Less support work
25%
Guest response time
< 2s

Overview

Project
at a glance

Business
Luxury hospitalityA resort group handling complex guest requests across several properties and booking channels.
Partnership
Dedicated AI product teamWe worked on conversation design, booking workflows, availability integrations, personalisation and the guest-facing UX.
Goal
More direct bookings, less support workHelp guests complete complex reservations without leaving the resort group's own channels.
What we built
AI booking and travel assistantA chat assistant connected to property information, live availability, guest preferences and reservation workflows.

The challenge

What was getting
in the way

The old chatbot answered basic questions but couldn't check live room availability, combine a guest's preferences or help finish a reservation that took several steps.

Guests often went to third-party booking sites because they could finish the job there. The group wanted the help of a travel agent inside its own digital channels.

  • Guests dropping off

    Guests gave up on long forms when their request involved several preferences or add-ons.

  • Commission to third parties

    Guests who arrived directly still left for external booking platforms to complete the reservation.

  • Missed personalisation

    Guest preferences and loyalty information weren't used during the booking conversation.

The solution

What
we built

  1. 01

    Understands what the guest wants

    The assistant interprets everyday requests about room preferences, dates, amenities and trip plans.

    Input
    Everyday language
    Context
    Property information
    Response
    Personalised
  2. 02

    Checks live availability and books

    It connects to the booking and payment systems to confirm availability and move the reservation forward.

    Availability
    Live
    Actions
    Reservation flow
    Security
    Scoped
  3. 03

    Keeps guest profiles up to date

    Confirmed choices and useful preferences are saved back to guest records, so staff and digital channels work from the same information.

    Sync
    Live
    Profile
    Updated
    Channels
    Connected

Before and after

How the work
changed

Guest help

Before

FAQ answers

The chatbot mostly returned information or links.

After

Help that gets things done

The assistant takes the guest from a question to a reservation.

Personalisation

Before

One session at a time

Each conversation started with little useful knowledge of the guest.

After

Aware of preferences

Guest history and preferences shape the options and upgrades offered.

Complex requests

Before

Form-based

Guests had to turn their needs into a series of booking filters.

After

Conversational

The assistant handles requests with several steps in one conversation.

Key features

What made it
useful

  • BOOKING ACTIONS

    Live booking support

    The assistant checks real availability and helps complete a reservation, rather than only answering questions.

    Business impact

    40% higher direct conversion

  • GUEST PRIVACY

    Personalisation that respects privacy

    Guest preferences improve recommendations without exposing sensitive information more than necessary.

    Business impact

    A more relevant guest experience

  • LIVE AVAILABILITY

    Current room and package information

    Availability and booking details come from connected systems, so the assistant works with current information.

    Business impact

    Less friction when booking

Results

The business
difference

  1. GROWTH

    40% Increase in Direct Bookings

    Direct bookings

    Booking a complex stay directly used to be cumbersome. Guests can now finish these bookings in the group's own channels, and direct bookings are up 40%.

    Before: CumbersomeAfter: 40% Increase

  2. EFFICIENCY

    25% Less Support Work

    Support workload

    Reservation changes and detailed requests used to congest the support queue. The assistant now handles some of them automatically, cutting support work by 25%.

    Before: CongestedAfter: Automated

  3. EXPERIENCE

    1.8s p95 Response Time

    Guest response time

    95% of replies arrive within 1.8 seconds, down from under 3 seconds, so the conversation keeps moving.

    Before: < 3sAfter: 1.8s

Faster delivery

Built on tested foundations

These components were already proven, so the team could focus on the group's booking flows and guest experience, and the assistant launched sooner.

  • Secure booking access

    Our tested access layer gives the assistant scoped permission to check availability and create reservations, and nothing more.

  • Hospitality knowledge

    Existing hospitality knowledge components gave the assistant a starting point on room types, amenities and property information.

  • AI performance monitoring

    Performance monitoring tracks reply times, helping keep 95% of responses within 1.8 seconds.

  • Pricing controls

    Pricing controls check every rate against the connected booking systems before the assistant shows it to a guest.

Trust and control

How we kept it
safe and reliable

  • 01

    Live availability

    Room and pricing details are checked against the connected booking systems before a guest sees them.

    CURRENT DATA
  • 02

    Guest privacy

    Guest information is handled in controlled, encrypted systems rather than being shared with the AI model when it isn't needed.

    PRIVACY FOCUSED
  • 03

    High-value transactions

    Important booking and payment actions can require extra checks before they complete.

    CONTROLLED ACTIONS
  • 04

    Code and IP ownership

    The client owns the custom AI workflows and booking integrations built for the project.

    100% OWNED

FAQ

Straight
answers

Have a different question? Ask it on a 30-minute call.

Book a call

The old chatbot only answered basic questions or returned links. The new assistant understands requests about dates, rooms, amenities and trip plans, checks live availability, uses guest preferences and moves the reservation forward through the booking and payment systems. It handles multi-step requests in a single conversation.

Keep guests booking on your own site

If guests leave for third-party sites to finish complex bookings, we can build an assistant that checks live availability, remembers their preferences and completes the reservation with you.