Strategic Product &
Design Systems.

We bridge the gap between "good ideas" and Scalable Product Market Fit. From deep UX research to institutional design systems, we architect the strategic foundations that drive user retention and multi-platform growth.

Request UX Maturity Audit

Strategic Discovery

Evidence-Based UX

Enterprise Design Systems

Product Strategy Trusted by Series C+ & Enterprise Teams

35%
Conversion Delta

Funnel uplift via research-backed UX architecture.

85%
Token Reuse

Reduces redundant dev time via design systems.

14Days
Concept to MVP

Rapid cycle for high-fidelity clickable prototypes.

92%
Validation Rate

Correlation between research and user reality.

Strategic Diagnosis

The Strategy Integrity Gap.

Why do 70% of digital products fail to reach Market Fit?Because "opinion-based design" builds beautiful interfaces for problems that don't exist.

Subjective Guesswork

Standard firms jump straight to Figma, building high-fidelity mockups based on unverified assumptions and stakeholder preferences rather than market reality.

Evidence-Based Discovery

We execute Quantitative UX Audits. We don't design until we've mapped user friction points, verified demand, and defined the ROI for every feature.

Disposable "Snowflake" UI

One-off designs create massive Technical & Design Debt. Every new feature requires a ground-up rebuild, slowing your dev velocity to a crawl.

Enterprise Design Systems

Building Token-Driven Architectures. We deliver scalable component libraries that allow your engineers to ship new pages in hours, not weeks.

Over-Engineered Bloat

Launching with too many features causes Market Entry Friction. By the time you launch, the user's problem has changed or was never understood.

Lean MVP Orchestration

We identify the Critical Path to Value. Our MVPs are high-fidelity prototypes designed to capture real data and pivot based on user behavior, not ego.

/// Intellectual Architecture

Strategic Design
Capability Matrix.

We eliminate guesswork in product development. Our specialized strategy silos transform ambiguous visions into validated, high-valuation digital assets.

Structural Asset

Enterprise Design Systems

Engineering Token-Driven Architectures. We build scalable component libraries that ensure 100% visual consistency and slash cross-platform development time.

Atomic DesignToken-as-CodeStorybook
Evidence-Led

UX Research & Journeys

Executing Behavioral Intelligence. We map friction-free user journeys derived from quantitative research data rather than stakeholder assumptions.

Heuristic AuditsUser LabsJourney Mapping
High-Density

Complex SaaS Design

Optimizing Operational Workflows. We design high-density B2B platforms that transform complex data into intuitive, actionable interfaces.

Workflow DesignData VizRBAC UX
Velocity

Rapid Prototyping & MVPs

Accelerating Product-Market Fit. We build high-fidelity clickable prototypes that secure buy-in and validate demand before a single line of code is written.

Figma High-FiDemand TestingLean Launch
/// Strategic Specialization

Product Strategy for
Institutional Leadership.

Enterprise SaaS

Operational Complexity

De-risking multi-tenant platforms by simplifying high-density data into actionable, ROI-driven workflows.

Cognitive Load Minimization
Cross-Platform Design Tokens
RBAC-Driven Interaction Logic
SaaS CoreEfficiency ROI

High-Trust BFSI

Banking & Wealth Strategy

Engineering friction-free banking journeys that balance rapid user velocity with institutional security mandates.

KYC/AML UX Optimization
Visual Trust Architectures
Transaction Integrity Logic
PCI-DSS ReadyE2E Secure

Evidence-Based MedTech

Patient & Clinical UX

Architecting WCAG-compliant patient portals and clinician data tools for verifiable health outcomes.

WCAG 2.2 AA Accessibility
PHI-Safe User Journeys
Clinical Workflow Interop
HIPAA PrepInclusive UX

Venture & GTM Strategy

Market Entry & MVPs

Strategic Core

De-risking capital investments through rapid prototyping and evidence-based market validation.

Investor-Grade Prototypes
Critical Path Validation
Market-Fit Demand Audits
Venture ReadyScale Strategy
/// Strategic Advantage

Stop Subjective Design.
Architect Market Moats.

Why bet your capital on stakeholder opinions? We inject the Coretus Strategy Fabric™ into your discovery phase—an institutional framework that replaces "guessing" with Quantitative UX Discovery and Evidence-Based ROI Mapping.

By bypassing the subjective cycle, your R&D budget is 100% protected. We align your product vision with technical feasibility to ensure immediate market-fit validation.

70%

Risk Mitigation

14 Days

Validated Prototype

Investor-Grade: Design assets architected for VC pitches, Board approvals, and GTM audits.
Strategic IP Engine
The Strategy Fabric (v4.0 Global CXO Edition)

UX Lab

Quantitative behavioral data analysis.

Atomic IP

Scalable token-driven UI frameworks.

ROI Blueprint

Mapping feature sets to capital growth.

GTM Core

Strategic feature-priority roadmapping.

Target: 100% De-risked Product Capital

/// Managed Strategic Units

Product Leadership
Squads on Demand.

Discovery shouldn't be a bottleneck. We deploy Strategic Advisory Pods—autonomous units of veteran product architects, cognitive researchers, and design system leads.

From Market-Fit Pivot Strategy to Enterprise Design Governance, our pods arrive with an institutional playbook. We don't just recommend; we architect the blueprints your engineering teams need to win.

The Top 1% Strategy Standard

Vetted for cross-vertical logic and ROI-mapping proficiency.

1/110
Selection Rate
Configure Your Advisory Pod
North Star

Lead Strategist

Owns the product vision, GTM roadmap, and alignment of feature-sets to core business KPIs.

Market LogicROI Mapping
Evidence

UX Researcher

Expert in behavioral data, heuristic analysis, and de-risking roadmaps through user validation.

Data UXEthics Audit
Scale

Design System Lead

Ensures 100% visual and technical consistency through token-driven architectural frameworks.

Token-as-CodeGov-UX
Retention

Growth Architect

Optimizes the post-launch funnel using heatmaps, CRO, and behavioral performance metrics.

CRO LogicA/B Testing
/// Strategic Masterclass

The Architecture of Market Fit.

A condensed executive briefing on how Coretus de-risks product capital. Witness the transition from ambiguous vision to evidence-based roadmapthrough the lens of institutional design systems and behavioral logic.

Coretus Strategic Product Briefing
Principal Product Strategist
Your Strategic Lead
David Chen, Principal Product Architect
Executive Briefing • GTM Strategy

Behavioral Intelligence

Moving beyond heatmaps to Cognitive Load Mapping. See how we identify the "friction-to-churn" ratio in complex B2B workflows.

Design Sovereignty

A look inside our Institutional Design Tokens. See how we govern brand equity across 4 OSs from a single strategic source.

ROI Mapping

Watch us translate UX friction into capital loss metrics, providing a clear financial case for your next product pivot.

/// Advisory Specs

Bespoke Product
Partnership.

We don't just supply talent; we architect product logic. Whether you are validating a new market entrant or governing a global design system, our models are built to de-risk your digital capital.

Full IP & Design Sovereignty
Evidence-Based Roadmap Validation
UX Maturity & ROI Governance
Premium Offering
Best For Discovery

Managed Discovery & Design Pods

Autonomous strategic units (Lead Strategists + Researchers + UI Architects) embedded in your division. We own the fidelity of the prototype; you own the product-market fit.

14 DaysPrototype Velocity
Evidence-FirstFocus Area
Best For GTM Strategy

Fractional CPO & Strategic UX Audit

Executive-level guidance. We perform heuristic maturity audits, define institutional design tokens, and map feature-sets to high-impact capital outcomes.

ImmediateInsight Access
ROI MappingFocus Area
Best For Transformation

Experience Build-Operate-Transfer

We incubate your internal Product Innovation Hub. We hire world-class designers, implement your proprietary system, and transfer a fully-functioning division to your firm.

18-24 MonthsTransfer Cycle
IP SovereigntyOutcome
Best For Global Scale

Global UX Center of Excellence (CoE)

A dedicated offshore hub for continuous product discovery and design system maintenance. High-fidelity output at an optimized capital expenditure profile.

Scale-ReadyCapability
80% EfficiencyOpEx Reduction
/// Strategic Trust Layer

Institutional Design
Governance & Ethics.

Coretus de-risks the product lifecycle through Behavioral Integrity. We embed institutional-grade governance into your Design Systems, ensuring that accessibility, data ethics, and brand sovereignty are immutable accelerators for global scale.

Design System Sovereignty

Centralized governance of design tokens to ensure absolute brand consistency and technical equity across multi-region enterprise platforms.

Universal Inclusivity (WCAG 2.2)

Moving beyond checklists to systemic inclusivity audits, ensuring your product meets global regulatory standards for diverse user populations.

Ethical Behavioral Logic

UX architectures designed to eliminate "dark patterns," prioritizing long-term user trust and transparent data-handling mesh.

WCAG 2.2 AAA

Market Reach Verified

ISO 30071-1

Institutional Design

IP Sovereignty

100% Asset Ownership

UX Maturity

ROI Validated

/// Institutional Validation

Proven Strategic Impact.

Strategy Archives
45%
Efficiency ROI

Operational SaaS Overhaul for Logistics

Global logistics firm facing Cognitive Overload in their dispatcher portal, resulting in high error rates and $1.2M in annual operational leakage.

Executed a Quantitative UX Restructuring, reducing task-completion time by 45% through evidence-based behavioral mapping.

"Coretus didn't just 'redesign' our portal; they re-engineered our workflow logic. The result was an immediate drop in dispatcher fatigue and a massive boost in accuracy."

DW
David Walsh
COO, Global Freight Systems
85%
Capital Efficiency

Enterprise Design System for FinTech

Multinational FinTech group suffering from Design Debt Sprawl, where every product launch required redundant engineering cycles.

Architected a Token-Driven Component Hub, enabling 85% asset reuse and saving an estimated $2.5M in R&D costs over 18 months.

"Coretus turned our UI into a strategic asset. We now launch new features 3x faster with absolute brand sovereignty across all global markets."

JN
Janet Nguyen
VP Product, SecurePay Global
/// Strategic Governance

Frequently Asked
Strategy Specs.

Strategic Audit
ISO 30071-1 & WCAG 2.2 Verified

Intellectual Sovereignty

You retain 100% legal ownership of all strategic blueprints, research data, and Design System tokens. We build your proprietary "Economic Moat," ensuring no vendor lock-in.

Evidence-Based Validation

We replace guesswork with Quantitative UX Research. Every strategic pivot is backed by behavioral data and heuristic audits, significantly de-risking your capital investment.

Strategic Advisory Continuity

Our Advisory Pods maintain deep context of your business logic. We provide a 15% shadow bench of senior strategists to ensure zero disruption during long-term roadmapping.

Enterprise Design Governance

We implement Token-Driven Architectures that govern brand equity across global markets. One source of truth for design ensures absolute consistency and engineering efficiency.

Capital ROI Performance

We map every feature to North Star Metrics. Our engagement models focus on maximizing capital efficiency by identifying the critical path to value and eliminating R&D waste.

Market-Fit Anxiety?

Our Principal Strategists can provide a free UX Maturity Audit or a Strategic Roadmap Review for your current product portfolio.

Request Strategic Audit

Secure Your Strategic Moat.

Stop betting on intuition. De-risk your roadmap with evidence-based research and institutional design systems that transform product visions into high-valuation capital assets.

70% Strategic Risk Mitigation

Full Design System Sovereignty

Evidence-Based ROI Mapping

Request Strategic AuditRequest Strategic Audit