UX Research for
Decisions You Can Defend.

Move beyond “we think users will…” We run evidence-first discovery, map real user journeys, and translate insights into prioritized fixes and product bets—so the UX improves measurably, not subjectively.

Request Scoping

Insight Depth

Journey Clarity

Prioritized Actions

Teams Use Our Research to Align Faster & Ship Safer

3–5
Top Frictions Exposed

The highest-impact drop-offs mapped clearly.

10–14
Day Insight Sprint

Rapid research-to-actions cycle.

8–12
User Touchpoints

Interviews, tests, support logs, analytics.

0%
Opinion-Led Decisions

Evidence replaces internal debates.

Beyond the Stakeholder Guess.
Evidence, Not Opinions.

Many products fail quietly: users hesitate, abandon, or workaround. Without research, teams optimize the wrong screens, ship “nice” features, and miss the real blockers.

The UX Failure Pattern

What teams ship without research:

  • Assumptions as Requirements

    Roadmaps built on internal certainty, not user evidence.

  • Unmapped Journeys

    Teams fix isolated screens while the journey still breaks.

  • No Validation Loop

    Usability issues discovered after launch, when changes are costly.

The Coretus Research Standard

A defensible decision pipeline:

  • Mixed-Method Evidence

    Interviews, usability tests, analytics, and support signals triangulated.

  • Journey + Service Mapping

    Journeys, moments of truth, backstage dependencies, and ownership.

  • Insight → Prioritized Actions

    Findings translated into backlog, IA changes, flows, and measurable bets.

Less Debate. More Evidence.

Research Capabilities.

From Signals to Journey Fixes.

User Interviews

Moderated interviews to uncover goals, constraints, motivations, and language that shapes UX.

  • JTBD + Personas
  • Decision Drivers

Usability Testing

Task-based tests to expose friction, comprehension gaps, and hidden failure states.

  • Prototype Testing
  • Behavioral Evidence

Journey Mapping

End-to-end journey maps that reveal drop-offs, moments of truth, and experience gaps.

  • Funnel Drop-Offs
  • Moments of Truth

Service Blueprints

Frontstage + backstage mapping: dependencies, handoffs, and ownership for reliable delivery.

  • Backstage Ops
  • Ownership Clarity

Analytics + Audit

Quant + heuristic review to pinpoint where and why users struggle, at scale.

  • Heuristics + IA
  • Event Review

Insight to Backlog

Translate findings into prioritized actions: IA, flows, copy, UI, and product bets.

  • Prioritization Framework
  • Experiment Plan
/// Research System

A Repeatable Loop for
Journey Clarity.

Discovery Inputs

Signal Collection

Interviews, usability tests, support logs, and analytics—triangulated for reliable insights.

Interview Guide
Test Scripts
Evidence Repository
QualQuantSupport

Journey Map

End-to-End View

Steps, emotions, expectations, and breakdowns—plus ownership and dependencies across teams.

Moments of Truth
Friction Tags
Ownership Map
FlowContextHandoffs

Validation

Proof, Not Hope

Prototype tests and concept checks—so solutions are validated before build cost hits.

Prototype Testing
Task Success Rates
Copy Comprehension
TestsConceptsEvidence

Prioritized Actions

Ship the Right Fixes

Convert insights into backlog, IA changes, experiments, and UX improvements with measurable outcomes.

Impact/Effort Ranking
Experiment Plan
Ownership + Next Steps
BacklogRoadmapMetrics
/// Research Accelerator

Discover Faster.
Align Stronger.

We deploy the Coretus Research Kernel™—a structured system for discovery inputs, journey mapping, validation, and turning findings into prioritized product actions.

Your teams stop arguing about “what users want” and start shipping improvements backed by evidence.

2–3 Wk

Discovery-to-Plan

1 Map

Single Source of Truth

Built for research rigor, stakeholder alignment, and actionable outputs.
Evidence Ready

Your Users’ Reality

Goals • Context • Constraints • Language

Coretus Research Kernel v2.4

Discover

  • • Interviews
  • • Signals

Map

  • • Journey
  • • Blueprint

Validate

  • • Tests
  • • Proof

Prioritize

  • • Backlog
  • • Plan
/// Research Pods

Deploy Research-Ready UX Squads.

Integrated delivery units specialized in research, journey mapping, and validation—so decisions get clearer, faster.

UX Research Lead

Plans studies, runs interviews/tests, and synthesizes evidence into decisions teams can defend.

InterviewsUsabilitySynthesis

UX Strategist

Translates insights into IA, flows, content strategy, and experiments aligned to outcomes.

IAFlowsExperiments
1 Map
Shared Journey Truth
Evidence & Alignment Included

Squads arrive with templates, repositories, and reporting patterns—so research becomes repeatable.

Journey Mapper

Maps frontstage/backstage journeys with friction tagging and ownership—so fixes stick.

JourneyBlueprintOwnership

Delivery Partner

Converts insights into backlog and delivery plans with metrics—so research turns into shipped outcomes.

BacklogMetricsPlan
/// Journey Blueprint

The Research Blueprint.

Journey clarity is a pipeline: collect signals, map the flow, validate solutions, and prioritize actions.

01. Signal Capture

Interviews, tests, analytics, and support evidence gathered with rigor.

Methods:
Interviews • Usability • Analytics

02. Synthesis

Themes, JTBD, persona patterns, and friction clustering.

Methods:
Affinity Map • JTBD • Friction Tags

03. Journey Mapping

End-to-end view of steps, emotions, ownership, and breakpoints.

Methods:
Journey Map • Blueprint • Moments
Journey Truth

04. Prioritize & Plan

Backlog, experiments, IA/flow changes, and success metrics.

Methods:
Impact/Effort • Experiments • Metrics
Evidence-Based
Journey Mapped
Prioritized
/// Delivery Framework

The Road to Journey Clarity.

A phased model that prevents expensive rework: discover, map, validate, then prioritize.

Phase 01

Discovery Planning

Define audiences, questions, methods, and the decisions the research must unlock.

Output: Research Plan + Success Metrics
Phase 02

Evidence Collection

Interviews + usability + analytics review to capture real behavior and blockers.

Output: Evidence Repository + Themes
Phase 03

Journey Mapping + Validation

Map the end-to-end journey and validate proposed fixes with prototypes or concept tests.

Output: Journey Map + Validated Fixes
Phase 04

Prioritize + Ship Plan

Translate findings into backlog, experiments, and metrics aligned to outcomes.

Output: Prioritized Action Plan
/// Outcomes

Proven UX Wins.

UX Case Archives
28%
Drop-Off Reduced

Onboarding Journey
Mapping

Users churned at the same step due to unclear value + confusing choices.

Mapped the journey, validated a simplified flow, and shipped measurable fixes.

"The journey map stopped the debates—we aligned in one workshop and shipped the right fixes."

PM
Product Manager
SaaS Platform
2.1x
Task Success

Usability Testing
for Key Workflows

Users couldn’t complete tasks due to hidden controls and confusing labels.

Tested prototypes, fixed IA/copy, and delivered a clear prioritized action list.

"Watching users struggle changed everything. We shipped cleaner flows with zero rework."

UX
Design Lead
Product Team
/// Delivery Models

Research Partnership Models.

Choose the engagement aligned with urgency, scope, and stakeholder alignment needs.

Fast Discovery

Managed UX Squads

Embedded team for research, journey mapping, validation, and prioritization.

Clarity & Velocity
SQUAD SPECS
Strategic Advisory

Fractional Product & UX Lead

Define discovery direction, decision cadence, and the mapping/validation plan for your roadmap.

Strategy & Alignment
EXPLORE ADVISORY
Build-Operate-Transfer

Research Ops BOT

We set up your research system, run it in production, and transfer it to your teams.

Operationalize Research
VIEW BOT MODEL
Scale Delivery

UX Delivery ODC

Dedicated UX research + design delivery center for continuous improvements and multi-team alignment.

Sustained Outcomes
EXPLORE ODC
/// Trust & Controls

Governed
UX Decisions.

Research must be structured and trustworthy. We document evidence, decisions, and rationale—so teams move fast without losing rigor.

Evidence Repository

Findings, clips, notes, and themes captured for transparency.

Bias Controls

Structured scripts, triangulation, and consistent synthesis patterns.

Decision Traceability

Clear link from insight → backlog → shipped change → metric.

Evidence

Clips & Notes

Rigor

Method First

Alignment

Shared Map

Outcomes

Measured

/// UX Briefing

See the Journey Mapping System.

A 100-second breakdown of discovery inputs, synthesis, journey mapping, and turning findings into shipped fixes.

Coretus UX Research & Journey Mapping Briefing
UX Lead
Principal UX
Research & Journey Lead
01:40 • UX MODE

Discover

Evidence from users and signals.

Map

End-to-end journey clarity.

Act

Prioritized fixes & experiments.

/// UX FAQs

Frequently Asked
Research Questions.

Service Identity
UX Research & User Journeys

Do you run interviews end-to-end?

Yes—recruiting plan, scripts, moderation, and synthesis with clear outputs and evidence links.

Can you test prototypes?

Absolutely. We validate flows early, reduce rework, and identify comprehension gaps before build.

Journey map vs service blueprint?

We can do both: journey shows user experience; blueprint adds backstage ops, dependencies, and ownership.

Do you use analytics too?

Yes. We triangulate qualitative evidence with product analytics and support signals for confidence.

Will we get actionable outputs?

You’ll get prioritized actions, backlog-ready recommendations, and a plan linked to success metrics.

Quick UX Audit?

We can deliver a rapid friction audit and prioritized action list for your highest-impact flow.

Request UX Briefing

Design with Evidence.

Stop shipping opinion-driven UX. We run research, map real user journeys, and translate insights into prioritized fixes and confident roadmaps—so teams build what users actually need.

Insight-to-Backlog Translation

Stakeholder Alignment Workshops

Journey Maps + Service Blueprints

Request UX Research BriefingRequest UX Research Briefing