We helped Privilee split its membership platform into independent services, add instant QR entry at venues and personalise venue suggestions with AI. Sync reliability reached 99.9%, and Privilee holds a #1 market ranking.
Client: PrivileeIndustry: HospitalityService: SaaS & Software
Overview
Client
Privilee
UAE membership platform for hotels and venues
Engagement snapshot
The challenge
Privilee grew from a boutique service into a national network, and its older system could not keep up with the fast rise in partner venue integrations. Data took too long to sync, so members struggled to verify entry at hundreds of luxury venues at the same time.
Adding each new partner hotel took weeks of technical work. Bookings behaved unpredictably at peak hours, and shared database queries slowed everything down during morning gym rushes and weekend beach club crowds.
Because everything ran in one large system, adding a new partner hotel took weeks of technical work and slowed expansion.
Bookings behaved unpredictably at peak hours, which put the premium brand promise and member satisfaction at risk.
Shared database queries caused slow responses during morning gym rushes and weekend beach club surges.
The solution
We moved membership, venue access and booking logic into separate services. A problem in one no longer affects the others, and each can be released on its own.
A fast sync layer issues QR-code tokens, so staff at third-party venues can verify a member instantly and securely.
An AI recommendation engine suggests venues based on each member's location, history and how busy each venue is right now.
Key features
An AI recommendation engine suggests venues to members based on their location, history and how busy each venue is.
Business impact
Venues matched to each member
Less active members get personalised win-back offers, and rotating QR passes verify entry in under a second.
Business impact
Sub-1s venue entry
Venue capacity updates across the network within moments, so members are not booked into spaces that are already full.
Business impact
Zero over-booking
The system spots members who are using Privilee less and shows them personalised venue offers to bring them back.
Business impact
UAE's favourite app
Membership cards use rotating tokens, which stops people sharing credentials and keeps member data private.
Business impact
Protected member data
Before and after
Before
Manual set-up
Each new venue needed database migrations and changes to shared code.
After
Plug-in venue adapters
New hotels and gyms connect through modular adapters, without touching the core system.
Before
Static lists
Basic search results that ignored member preferences and location.
After
Suggestions in context
AI ranks venues by distance and by each member's past behaviour.
Before
One point of failure
A surge in gym bookings could slow down beach club entry across the whole network.
After
Separate capacity
Each service scales on its own, so booking surges have no effect on membership checks.
Results
Zero System Failures
After the move to microservices, the platform had no system-wide outages and stayed available through 10x traffic surges.
Before: VolatileAfter: 99.99%
3x Expansion Speed
Modular adapters let Privilee grow its venue network 3x faster than in previous years.
Before: SlowAfter: Instant
Voted UAE’s Favourite App
Easy venue entry and personal recommendations were directly linked to record member retention.
Before: StandardAfter: Top Tier
Testimonial
“Coretus helped us onboard partner venues 3x faster. Members get venue suggestions based on location and history and enter with a rotating QR pass in under a second, backed by 99.99% uptime and 99.9% sync reliability.”
Lars JohannesenCEO & Founder, Privilee DMCCKey results
Trust and control
The cloud platform is built to scale to 1M+ active users without slowing down.
Cloud nativeMember data is encrypted and partitioned to meet regional privacy standards and SOC 2 requirements.
SOC 2-alignedThe booking engine can be updated without any effect on venue access.
Zero downtimePrivilee owns 100% of the services, adapters and custom AI logic we built.
100% ownedFaster delivery
These modules saved about 10 weeks of setup, which we spent splitting Privilee's core system and building the venue adapters.
Issued and checked the rotating QR tokens that members show at venue gates.
Gave us a tested search and ranking base for the AI venue suggestions.
Tracked live occupancy at each venue and passed it to bookings and suggestions.
Kept cloud spending in check as each service scaled up and down with demand.
Privilee's single large system could not keep up as the business grew into a national network. Adding a partner hotel took weeks, data synced too slowly for members to verify entry, and gym rushes slowed the whole platform. Splitting membership, venue access and bookings into separate services let each part scale on its own.
Each member's digital card shows a QR code backed by rotating tokens. A fast sync layer checks the token at the venue gate in under a second, and because the tokens keep changing, members cannot share their credentials. Sync between Privilee and its partner venues runs at 99.9% reliability.
The new platform had no system-wide failures, with 99.99% uptime through 10x traffic surges. Modular venue adapters let Privilee grow its partner network 3x faster than in previous years. Easy entry and AI venue suggestions were linked to record retention, and the app was voted the UAE's favourite.
If adding venues or handling peak traffic is straining your membership platform, we can help you split it into services that scale on their own.