We built PostAura, an AI content marketing platform that researches, drafts and publishes social campaigns across five networks, with approvals controlled by the team.
Client: PostAuraIndustry: SaaS & TechnologyService: AI & Automation
Overview
Client
PostAura
AI social media automation platform for brands, agencies and creators
Engagement snapshot
The challenge
A single social campaign can pass through trend tools, AI chats, documents, spreadsheets and schedulers before anything goes live. Each step means copying work from one tab to the next.
Each platform then wants its own format, caption and hashtags. General-purpose AI drafts can drift from a brand's voice, and results often sit in another tool, so the next campaign starts without them.
Briefs, drafts and approvals end up in different places, and context goes missing between them.
Generic AI output can sound nothing like the brand unless its voice is written down and applied.
Adjusting captions, hashtags and aspect ratios by hand for each platform eats into planning time.
The solution
Six scanners feed trends, competitor moves, pain points and opportunities into a live feed. Campaign templates then give that research a structure.
The AI writes captions, carousels, reels, hashtags and CTAs shaped by goal, audience and platform. Tone rules, banned phrases and reference samples are saved per brand.
Drafts move through review, changes and approval with a trail for each role. Approved posts go out through official platform APIs.
Key features
Month, week and agenda views show the same queue. Posts can be dragged to a new slot, and platform conflicts appear in line.
Business impact
Three calendar views
Each campaign can use an approval queue, scheduled drafts or full automation, depending on how much review the team wants.
Business impact
Set per campaign
Reach and engagement data flows back into the agent, so results inform the plan for the next campaign.
Business impact
Results feed the next plan
Before and after
Before
Browser tabs
Marketers hunt through trend tools and competitor pages for one good angle.
After
Live signal feed
Trends and competitor moves arrive in one feed before the brief is written.
Before
One post at a time
Each caption and hashtag set is rewritten by hand for each platform.
After
Per-platform variations
The AI prepares a version for each platform in the brand's voice.
Before
Chat messages
Feedback is spread across chats and documents.
After
Tracked approvals
Every review, change and sign-off is recorded in one place.
Results
5 platforms live
Posts go directly to Instagram, Facebook, LinkedIn, X and Threads through official APIs, subject to each platform's account rules.
Before: Copy and pasteAfter: Native APIs
10 campaign templates
Ten reusable templates, from product launches to educational series, fix the shape of a campaign so the AI can fill in the detail.
Before: Blank pageAfter: Set structure
3 publishing modes
A team chooses per campaign whether drafts wait for sign-off, sit scheduled or publish automatically.
Before: All manualAfter: Team's choice
Trust and control
Nothing auto-publishes without the sign-off a team has configured, and full automation is opt-in per campaign.
Approval gatesPostAura's site states that tokens are encrypted at rest, refreshed automatically and scoped to the access needed.
OAuthVoice rules are stored per brand, so one client's tone does not carry over into another's drafts.
Per brandPublishing actions are logged, and approvals keep a revision history by role.
Audit logFaster delivery
The modules run as one connected workflow, from research through to analytics.
Scan for trends, competitors and audience needs ahead of each brief.
Produces drafts from the campaign goal, brand voice, audience and platform.
Tracks each draft through roles, comments and revision history.
Post to each network through its first-party API using OAuth.
PostAura is an AI social media automation platform that covers a campaign from start to finish. It researches trends and competitors, drafts content in a brand's voice, routes drafts for approval, schedules them on a calendar, publishes through official platform APIs and feeds performance data back into the next campaign.
PostAura publishes to Instagram, Facebook, LinkedIn, X and Threads through their official APIs, so nobody has to copy and paste posts. What it can do on each network depends on the account type, permissions and platform approval. Instagram, for example, works with business and creator accounts rather than personal ones.
Only if a team chooses that. PostAura offers approval queues, scheduled drafts and full automation, and the mode is picked per campaign. In an approval flow, drafts move through review, changes and sign-off, with a record for each role, so nothing goes live until the agreed people have approved it.
Thinking about AI agents for content or campaign work? We can build them around the approvals your team already relies on.