We built myNutrical, a food, calorie and macro tracker for iPhone and Android. It sets a personal plan, logs meals several ways and plans the week from recipes.
Client: myNutricalIndustry: HealthcareService: Web & Mobile
Overview
Client
myNutrical
Food, calorie and macro tracker for iPhone and Android
Engagement snapshot
The challenge
Many people who try to track what they eat give up early. Typing in every ingredient is tedious, and working out a sensible calorie target can feel like homework.
Food also varies by country, so a recipe list built around one cuisine rarely fits daily life elsewhere. People end up with a diary in one app, a workout log in another and no clear view of the whole day.
If each meal needs a long search, the habit tends to fade after the first few days.
Calorie and macro numbers mean little to someone who has never had to work them out.
Meal ideas from a far-off kitchen are hard to fit into a normal week of cooking.
The solution
New users answer simple questions on height, weight, age, activity and goal. The app suggests a daily calorie target and macro split, and both can be changed at any time.
People can scan a barcode, read in a nutrition label, search, describe a meal in their own words or simply add the calories. Water, weight and exercise sit in the same screen.
Users pick recipes for the days ahead or fill the whole week in one tap, and each day shows how it compares with the target. Recipes begin with food from the user's country.
Key features
Foods carry a letter grade, so people can see at a glance how good a choice is for them without reading the whole label.
Business impact
Quick food comparison
Recipes start with local food and go on to kitchens from Indian and Italian to Korean and Caribbean, with a heart to save favourites.
Business impact
Recipes that suit home
Users complete each day to keep a streak going, and a weight line shows progress toward their goal in kg or lb.
Business impact
Progress at a glance
Before and after
Before
Own sums
People look up formulas or guess a number that may not suit them.
After
Suggested plan
A few questions produce a daily target and macro split to adjust as needed.
Before
Manual entry
Each item is searched for and typed in, one at a time.
After
Scan or describe
A barcode, a label or a sentence is enough to get a meal into the diary.
Before
Separate lists
Recipes and calorie goals live in different places, and rarely line up.
After
One planner
Recipes go onto a weekly plan that shows daily calories against the target.
Results
Five logging methods
People log meals by barcode, label, search, description or quick add, and a ring fills as the day's calories come in.
Before: Typing it inAfter: Scan or tap
Weekly meal planner
The planner fills a week of breakfasts, lunches and dinners from recipes, or lets users choose their own, and shows each day against the target.
Before: Separate listsAfter: One plan
iOS and Android
myNutrical is on the App Store and Google Play, with recipes and measurements that adapt to where the user lives.
Before: Fixed recipesAfter: Local first
Trust and control
The app and its site state that it offers general wellness information, not medical advice, and suggest talking to a doctor or dietitian before big changes.
Not medical adviceThe suggested calorie target and macro split are a starting point, and users can change both whenever they like.
Editable planMeal photo logging is marked as coming soon in the app's add screen, so nobody expects it before it exists.
Honest labelsFaster delivery
These modules feed a single home screen, so food, water, weight and workouts appear together.
Turns first-run answers into a calorie target and macro split.
Holds every entry by meal and adds it up against the day's target.
Matches recipes to a chosen eating style and places them on a weekly plan.
Tracks water, weight, steps and workouts next to the food log.
It uses a short set of questions about height, weight, age, activity level and goal. From those answers, myNutrical suggests a daily calorie target and a split of carbs, protein and fat. Users can change both numbers whenever they like, so the plan remains a suggestion they control.
There are five ways to log food. People can scan a barcode, point the camera at a nutrition label, search for a food, describe a meal in their own words, or just add the calories. Meal photo logging is listed as coming soon, and water, weight and workouts sit alongside.
No. myNutrical is a general wellness app for tracking food, water, weight and workouts. It does not diagnose or treat anything. Its own guidance tells people to speak to a doctor or dietitian before making big changes to what they eat, especially if they have a health condition.
If you have an idea for a tracking or wellness app, we can help you make the daily task quick enough to last beyond the first week.