We built Glymp, a mobile app that shows nearby shops, events and groups alongside finds posted by neighbours. People earn coins for local activity and spend them at participating shops.
Client: GlympIndustry: SaaS & TechnologyService: Web & Mobile
Overview
Client
Glymp
Hyperlocal social discovery app in Mumbai, India
Engagement snapshot
The challenge
Much of what makes a neighbourhood interesting never shows up online. A new café, a tailor with no signboard or a weekend market may be a short walk away, and people can still hear about it too late.
Local shops face the same gap from the other side. Stock changes daily, but a customer has no easy way to check before walking over, and a wasted trip makes them less likely to try again.
New or small places can stay unknown to people living a few streets away.
Without seeing current stock, a shopper may walk to a store and find the item sold out.
Shops, events and local groups are often spread across different apps and sites, which makes planning an outing slow.
The solution
The first screen brings together local shops, this week's events, groups making plans and fresh posts from neighbours, each showing how far away it is.
Stores show real photos, today's stock and reviews. Events cover festivals, gigs and workshops, with booking where available. Groups list shared interests and plans.
Residents pin finds to the exact spot and say what is good or not. In Ask Locals, anyone can put a question or poll to their neighbourhood.
Key features
A map of participating shops, each with something to collect, such as a vada pav or a haircut. Visitors walk in, show a QR code and pick it up.
Business impact
Walk-in rewards at local shops
People earn coins by checking in at a shop, writing a review or posting a Spot, then use them at participating local shops.
Business impact
Coins spent locally
Locals who know their area well can become Spotters and post the best of it, which keeps the content close to the neighbourhood it describes.
Business impact
Posts from people nearby
Before and after
Before
Tabs and word of mouth
People tend to search several apps or rely on what friends happen to mention.
After
One local screen
Discovery shows shops, events, groups and neighbours' posts together, with a distance on each.
Before
Walking in unsure
Shoppers usually cannot tell what a small local store has until they arrive.
After
Stock seen in advance
Store pages show real photos, what is in stock and reviews from people who shop there.
Before
Asking around
Recommendations usually depend on who you know in the area.
After
Ask the neighbourhood
Ask Locals lets people post a question or a poll, and those nearby answer it.
Results
Live in Mumbai
People in Mumbai can check nearby shops, events and groups from one app before they leave home.
Before: Scattered sourcesAfter: One app
Store listings
Local businesses can list their shop and products, so people nearby can see them before visiting.
Before: Unseen stockAfter: Photos and stock
Glymp Coins
Check-ins, reviews and Spots earn Glymp Coins, and neighbours can answer questions in Ask Locals.
Before: No rewardAfter: Coins earned
Trust and control
Nothing on Glymp is delivered. GlympGo items are collected at the shop by showing a QR code.
In-store QRA Spot is pinned to the exact place it describes, so readers can see what it refers to and how far away it is.
Pinned to placeThe Google Play listing states that users can ask for their data to be deleted.
Per store listingFaster delivery
Everything a Glymp user sees is built on location, posts, listings and rewards.
Orders content by where the user is and shows the distance to each item.
Handles the photos, short videos and reviews that people and businesses share.
Lets a shop owner list a store, show products and be found by people nearby.
Records eligible activity for coins and supports in-store QR collection at GlympGo stops.
Glymp is used to find what is close by in your neighbourhood. It is a hyperlocal social discovery app, live in Mumbai on iOS and Android. People browse local stores, events and groups, read finds posted by neighbours, ask questions of local residents and earn coins for taking part in local activity.
Coins reward activity and GlympGo rewards visits. People earn Glymp Coins for eligible actions such as checking in at a shop, writing a review or posting a Spot, then use them at participating shops. GlympGo is a map of local stops where visitors walk in, show a QR code and collect an item.
Local businesses can list their shop on Glymp and show their products to people nearby. Store pages carry real photos, details of what is in stock and reviews from customers. Everything is collected in person, because Glymp does not deliver, so the app is designed to bring people to the shop's own door.
If your product depends on location, local content and small businesses taking part, we can help you design and build it.