We built BlooTrue, a platform that shows reviews from Google, Facebook, Trustpilot and other sites on a business's own website. Owners pick a style and add one line of code.
Client: BlooTrueIndustry: SaaS & TechnologyService: SaaS & Software
Overview
Client
BlooTrue
Review widget platform for business websites
Engagement snapshot
The challenge
A business can collect good reviews on Google or Trustpilot and still show none of them on its own website. Visitors who want proof have to leave the page, and a review site may list competitors alongside.
Doing it by hand is awkward too. Copied reviews go stale, screenshots look out of place, and many owners do not write code or know where a script should go.
With no reviews on the page, people go elsewhere for reassurance and may not come back.
Feedback on Google, Facebook and Trustpilot is hard to present as one picture of a business.
A newer business may have little written feedback, even when its finished work is good.
The solution
An owner pastes the link to their Google, Facebook or Trustpilot page and BlooTrue pulls the reviews in. Paid plans sync new reviews every day.
Owners pick a slider, marquee, grid, list, masonry or badge layout, then adjust themes, colours and star animations to suit their brand.
A single line of code puts the widget on the site. Builder-specific install guides cover platforms such as WordPress, Shopify and Wix.
Key features
A before and after gallery of finished jobs, made for businesses with few reviews so far. Their work can make the case while feedback builds up.
Business impact
Proof beyond written reviews
An optional card on paid plans gives two to four short points on what customers praise, written from the business's own reviews and always labelled as AI-generated.
Business impact
Clearly labelled AI text
Paid plans include a dashboard of widget views and clicks, so an owner can check that their reviews are being seen.
Business impact
Views and clicks in one view
Before and after
Before
Copied or screenshotted
Without a tool like this, owners tend to paste reviews in by hand and rarely update them.
After
Pulled from the source
Reviews come in from the connected platform, and paid plans refresh them daily or on demand with a sync button.
Before
One site at a time
Each review site normally has to be shown or linked to separately.
After
All-in-one widget
Paid plans blend connected platforms into one widget, with each review badged by its source.
Before
Reviews stored elsewhere
Feedback held only on third-party sites adds little that search engines can read on the business's own page.
After
Readable review data
Paid plans add schema.org markup to the page, and a public review page on blootrue.com holds reviews as text.
Results
20+ review platforms
BlooTrue supports 20+ review platforms and has install guides for 58 website builders, so most owners can start from what they have.
Before: Single sourceAfter: Many sources
One line of code
An owner connects a review page, chooses a style and pastes one line of code, without installing a plugin.
Before: Manual copyingAfter: Paste and live
Unlimited widget views
Every plan serves unlimited widget views, including the free plan, which offers one widget, one platform and the latest ten reviews.
Before: View capsAfter: No cap
Trust and control
In an all-in-one widget, each review carries a badge showing which platform it came from.
Source badgesThe optional AI review summary is written from the business's own reviews and is always labelled as AI-generated.
LabelledPaid plans include a domain allowlist, so an owner can decide which sites may show their widget.
Domain allowlistFaster delivery
Each widget on a customer's site depends on these parts working together.
Bring reviews in from Google, Facebook, Trustpilot, Yelp, TripAdvisor, G2 and other supported sources.
Draws each layout on the customer's site and translates it to match the visitor's language.
The single line of code that works across website builders, with a domain allowlist on paid plans.
Sets what each tier gets, from one widget on the free plan to several locations on Pro and Business.
BlooTrue shows a business's reviews on its own website. The owner pastes a link to their Google, Facebook or Trustpilot page, chooses from 100+ widget styles and adds one line of code to the site. It supports 20+ review platforms, and no plugin or coding knowledge is needed to get started.
BlooTrue works on 58 website builders, including WordPress, Shopify, Wix, Squarespace and Webflow. The same copy-and-paste embed code is used across them, and each builder has its own step-by-step install guide. Paid plans can embed widgets on unlimited domains and pages, with a domain allowlist for control over where they appear.
The free plan offers one widget, one connected platform and the latest ten reviews from the day the widget is created. Paid plans add unlimited reviews, daily refresh, all widget styles, all-in-one widgets, rich snippets and analytics, and they remove the BlooTrue badge. All plans, including the free one, have unlimited widget views.
If your customers need something that works from a pasted link and a line of code, we can help you build it.