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AlgoSuccess:
An algo trading platform with strategy data and a paper mode

We built AlgoSuccess, an algo trading platform in India with predefined strategies and detailed strategy data. Orders go through the user's own broker, and a paper mode lets people test first.

Client: AlgoSuccessIndustry: FinTech & Financial ServicesService: SaaS & Software

Live at:
Test before using real money
Paper mode
Orders go through the user's broker
Linked
App and website
iOS + web

Overview

Project
at a glance

Industry
FinTechRetail algorithmic trading in India, a high-risk activity where people need clear information on how a strategy has behaved, including its losses.
How we worked
Product engineering teamWe worked as one team across the website and the app, from the strategy data through to the broker connection.
Goal
Clearer strategy informationShow users the wins and losses behind each strategy, and let them try it in paper mode before deciding whether to use real money.
What we built
Algo trading platformA platform offering predefined strategies, detailed strategy data, orders through linked brokerage accounts and a paper mode.

Client

Who we
built it for

AlgoSuccess

Algo trading platform and app in India

About the client
Retail algorithmic trading in India, a high-risk activity where people need clear information on how a strategy has behaved, including its losses.
What they needed
Show users the wins and losses behind each strategy, and let them try it in paper mode before deciding whether to use real money.
Where they were
Many people in India are curious about algorithmic trading but find it hard to judge a strategy. A single return figure says little about the drawdowns or the losing trades behind it.

Engagement snapshot

Industry
FinTech
Service
SaaS & Software
Engagement
Product engineering team
Delivered
Algo trading platform
Headline result
Paper mode · Test before using real money

The challenge

What was getting
in the way

Many people in India are curious about algorithmic trading but find it hard to judge a strategy. A single return figure says little about the drawdowns or the losing trades behind it.

There is also the question of where money sits. Users of any trading product want to know whether a platform holds their funds, and whether they can try a strategy without putting capital at risk.

  • Partial information

    A headline figure can hide long losing runs and large drawdowns.

  • Unclear custody

    Handing money to an unfamiliar platform is a real concern for retail users.

  • Going live untested

    Using real capital on a strategy before seeing how it behaves adds avoidable risk.

The solution

What
we built

  1. 01

    Predefined strategies

    The product presents a set of predefined strategies across market segments, so that users choose from a catalogue instead of coding their own rules.

    Segments
    Stocks, F&O, ETFs
    Format
    Predefined strategies
    Access
    App and website
  2. 02

    Detailed strategy data

    Each strategy shows return on investment, maximum drawdown, total trades, wins, losses, win ratio, maximum gain and maximum loss, with returns by week, month and year.

    Downside
    Max drawdown, max loss
    Activity
    Trades, wins, losses
    Periods
    Week, month, year
  3. 03

    Broker-linked orders

    Users link their own brokerage accounts, and orders are placed through them. Money and stocks stay in the brokerage account and never move to AlgoSuccess.

    Orders
    Via linked broker
    Funds
    Stay with the broker
    Trial
    Paper mode

Key features

What made it
useful

  • Transparency

    Strategy data view

    Users can review eight figures per strategy, including losses and maximum drawdown, and break returns down by week, month and year. Past figures do not predict future results.

    Business impact

    Losses shown with gains

  • Practice

    Paper mode

    Paper mode lets users watch a strategy without placing real orders, so they can take their time before making any decision.

    Business impact

    Test without real orders

  • Connection

    Brokerage linking

    The app connects to a user's brokerage account for order placement, and that account keeps hold of their funds and holdings.

    Business impact

    Broker holds the funds

Before and after

How the work
changed

Judging a strategy

Before

Headline figure

People often see a single return number with little context.

After

Full data set

Losses and drawdowns appear beside returns for every strategy.

Trying it out

Before

Real money first

Without a test option, the only way to see a strategy run is to fund it.

After

Paper mode

Users can test in paper mode before deciding whether to invest.

Where funds sit

Before

Unclear custody

Users can't always tell who is holding their money.

After

At the broker

Funds and stocks stay in the user's own brokerage account.

Results

The business
difference

  1. Information

    8 figures per strategy

    Losses in plain view

    The app shows maximum drawdown, losing trades and maximum loss alongside returns, so users see more than the good news.

    Before: Headline numberAfter: Full figures

  2. Testing

    Paper mode

    A way to try before investing

    Paper mode lets users follow a strategy with no real orders placed, and the risk of real trading remains theirs to weigh up.

    Before: Real moneyAfter: Paper first

  3. Custody

    Linked brokerage accounts

    Funds stay with the broker

    Orders pass through the user's linked brokerage account, so AlgoSuccess never takes hold of their money or stocks.

    Before: Unclear custodyAfter: Broker account

Trust and control

How we kept it
safe and reliable

  • 01

    Market risk notice

    The app listing states that investing in stocks, futures, options and ETFs is subject to market risk, and advises reading the related documents or consulting a financial adviser.

    Risk disclosure
  • 02

    No custody of funds

    By design, money and stocks stay in the user's brokerage account and nothing passes to AlgoSuccess.

    Funds at broker
  • 03

    Paper mode option

    Users can test a strategy in paper mode, and no real order goes to a broker during that test.

    Testing
  • 04

    Adults only

    The app is rated 18+ on the App Store.

    Age rating

Faster delivery

Built on tested foundations

These modules let a user review a strategy, test it on paper and then decide whether to link it to their broker.

  • Strategy catalogue

    Lists the predefined strategies available to each user.

  • Performance data

    Calculates and displays each strategy's figures across different time periods.

  • Broker connection

    Sends orders through the brokerage accounts that users have linked.

  • Paper mode

    Runs strategies without real orders, for users who want to test first.

FAQ

Straight
answers

Have a different question? Ask it on a 30-minute call.

Ask us on a call

No. AlgoSuccess places orders through the brokerage accounts that users link, so money and stocks stay in the user's own brokerage account. Nothing passes to AlgoSuccess itself. The trading risk still sits with the user, since investing in stocks, futures, options and ETFs is subject to market risk.

Build a financial product that shows the full picture

If your product asks people to make money decisions, we can help you present the data and risks clearly, including the numbers that don't flatter.